Estudio de factibilidad para conformar una empresa dedicada a la elaboración de alimentos saludables con un enfoque Cetogenico en Ocaña, Norte de Santander.

Abstract

This project seeks to verify the viability of creating a healthy eating line oriented to a ketogenic approach, which meets the needs of the general population of the municipality of Ocaña, for that, according to the initially proposed structure, the current problems of health problems in Colombia and the region, food habits and the problem was justified, making known the opportunity for improvement that exists and a foray into a virgin market for this type of products that seeks to raise awareness in society of that their greatest wealth is health, a general objective and specific objectives were proposed to be developed with each analysis, a market study was carried out where the target market, the competition and the field of action they have in the market could be identified In order to organize introduction strategies to the sector, having defined this, we proceed to carry out a technical and operational plan. nal in which all the processes necessary for the elaboration of the final product, the production costs of the product will be structured and its real value will be defined, having already defined this, the administrative and legal process of the project will be structured, to later carry out the financial study and identify the necessary values ​​to start the business.