Proyecto de fortalecimiento empresarial aplicado a fibra sana

Abstract

The following business strengthening work, part of a basic problem manifested in the comprehensive analysis of the organization, for which a diagnosis of the central points based on the CARIBE methodology is made (Murcia, Innovation and creativity for business development, 2012) , where the organization as a system, the internal and external aspects of great impact and the marketing system are examined. Weaknesses are also recognized and prioritized based on the SWOT matrix analysis (Amaya, 2012) and tools such as the checklist and SICREAEMPRESA. Based on the weaknesses found, Total Quality tools are applied to analyze in detail the points of improvement and apply the techniques that make it possible to correct the shortcomings found in the strategic diagnosis. The feasibility of this work depends on the short and long-term financial analysis and the adoption of the organizational scheme outlined in this document, in order to minimize the weaknesses detected in the strategic analysis. Depending on the viability of the project, the actions to be followed will be proposed to implement it as a business plan that will serve as a model to boost and manage the growth of the company. To do this, a schedule of activities will be proposed based on the as-how diagram and the logical framework. Defining the resources, managers and times required in order to determine fundamental aspects such as the financial analysis, the identification of risks and the preparation of the respective requests or minutes to meet the stated objective.