Historia, Sabor y Tradición de la Panela en Villeta Cundinamarca

Abstract

The project seeks to create a visual graphic design that tells the story, flavor and tradition of panela in Villeta, Cundinamarca; to highlight its cultural wealth as well as its business opportunities in tourism. In this way, the design highlights the work of the farmer, focusing on the importance of the process of elaboration and commercialization of this product, promoting its value within the region, nationally and in the future internationally. Having as an objective to achieve an emotional connection with the public, elevating the cultural and economic industry of Villeta through a graphic creation that communicates and values tradition. Through this, it is about promoting tourism in the municipality in order for them to know the riches that exist around panela. The project seeks to create a visual graphic design that tells the story, flavor and tradition of panela in Villeta, Cundinamarca; to highlight its cultural wealth as well as its business opportunities in tourism. In this way, the design highlights the work of the farmer, focusing on the importance of the process of elaboration and commercialization of this product, promoting its value within the region, nationally and in the future internationally.