Desarrollo de la aplicación móvil RTM APP, que potencializa y comercializa el servicio de revisión tecnicomecanica en los centros de diagnóstico automotor CDA.

Abstract

The need for improvements in the services offered by the automotive diagnostic centers (CDA), has generated a business opportunity that is intended to be used, hat is whay it is intended to make the respective relevant studies to know the feasibility of this project. The increasing increase in the Colombian automotive fleet, the mandatory technical techno checkup certificate and the potential for improvement in the services offered by the AUDS function as the main axis for the implementation of a business project that uses technological tools such as mobile applications, to offer a quality service that solutions to the needs of consumers. It is intended to address from a management, marketing, financial, and technical point of view, the development of a mobile application whose main function will be advertising and channeling of vehicle users to the different automotive diagnostic centers. Within the market segmentation, it was decided to choose the department of Córdoba, this niche market will provide the information to implement the strategic management, and the respective financial projection will show the indicators that will help decision making.