Uso de herramientas y plataformas tecnológicas en la gestión y divulgación de servicios de gimnasios en Colombia

Abstract

Running an effective gym involves more than just having modern equipment; specialized software that streamlines operations and improves the member experience is essential. The pandemic boosted the use of digital tools in the fitness sector, which has led to a combination of face to face and virtual services. In Colombia, gyms are adopting technologies to simplify their operations and improve the customer experience. A qualitative study analyzes how these specialized centers in Cundinamarca and Boyacá integrate technological tools into their market strategies. A survey was carried out on 30 gyms, of which 18 responded. The results showed that the most popular services are physical assessment, personalized training and nutritional counseling. Social networks and loyalty through traditional channels such as WhatsApp are key to attracting and keeping customers. In addition, it highlights the importance of digital transformation in the fitness industry, especially after the pandemic, and how they are implementing management software and digital platforms to improve their efficiency and service. The adoption of technology is crucial for the growth and success of gyms in the current context.