Importancia del Uso Adecuado Del Manual De Identidad en el Área de Marketing y Publicidad de la Empresa Serdan S.A.

Abstract

The labor practices were developed in the company Serdan S.A where some faults in compliance with the guidelines of the identity manual that were designed to be used in the visual pieces of the organization were identified, according to this a strategy is carried out for the creation of graphic pieces emphasizing the functions of the graphic designer, in which they are willing to be executed within the company to benefit the objectives that it has at a visual level, since each of this knowledge was acquired during the professional academic training process .

One of the weaknesses found within the creation of graphic pieces corresponds to the organization parameters of the elements that are part of the design theory, this organization is not noticeable because there is no specific hierarchy at the time of the creation of the pieces, hindering the readability and compression process at the time of being exposed.

On the other hand, a graphic strategy was designed that responds to the problems identified during the internship process, which consists of determining fundamental aspects that are part of graphic design such as: typography, complementary graphics, color palette and logo size. Based on these criteria, we can contribute to strengthening the organization's identity in the market in which it operates. Additionally, a comprehensive language is taken into account within this campaign that can be adapted in the different areas that are found in the company Serdan S.A.