Importancia del Rebranding en la Comunicación Corporativa: Sistematización de la Experiencia de Práctica Profesional Desarrollada en la Multinacional Ditech Group

Abstract

The purpose of this systematization report is to define the importance of applying the rebranding strategy in corporate communication, from the professional practice carried out by a group of Graphic Design students from the Santo Tomás University at the multinational Ditech Group with the development of rebranding. partial. The interest in developing this topic stems from recognizing that corporate visual identity is a useful strategic element that requires attention from companies for its identification, positioning, management and marketing. Hence, the document presents as a final result the lessons learned from the theoretical-practical contrast, which will allow feeding the conceptual and operational bases that are handled in the matter from the discipline of Graphic Design.