Propuesta de Evaluación Estratégica para el Fortalecimiento Competitivo de las Mi Pymes Agroindustriales, mediante un SGI-ISO 9001:2015, 14001:2015, 45001:2018, en la Ciudad de Valledupar

Abstract

Currently in Colombia, an Integrated Management System (IMS) based on the ISO 9001:2015, 14001:2015, and 45001:2018 standards is being implemented. This is aimed at enhancing the competitiveness and sustainability of Micro, Small, and Medium-sized Enterprises (MSMEs), which constitute 90% of the country's businesses, contributing to job creation and production. The economy of the city of Valledupar relies on livestock, agriculture, services, and mining. MSMEs face challenges in terms of limited resources, lack of business experience, poor marketing, limited innovation, and a lack of strategic partnerships. However, they can overcome these limitations by targeting market niches, improving their business education, investing in marketing, and exploring innovation and alliances. MSMEs in Valledupar have demonstrated a lack of focus on implementing marketing plans and fostering innovation. While some have adopted strategies to enhance their market position, there are also obstacles such as bureaucratic processes to access financial support and the family-business relationship. Given this context, it is imperative to analyze how MSMEs in Valledupar approach marketing plans and how they can enhance their competitiveness in the market, addressing challenges such as resource constraints, resistance to change, and a lack of support in training and business education.