Plan Prospectivo Estratégico de la Acción Social Naval para el año 2025

Abstract

The Strategic Prospective Plan for Naval Social Action for the year 2025 is an analysis of the organization carried out by means of Planning and Prospective tools that allow a precise and structured study of each of its components, it is programmed in different stages in a methodological way starting from the analysis of the ethical and strategic positions contemplating mission, vision, philosophy and essential competences within the environment of the National Navy of Colombia. Through the analysis of the internal and external factors of the Naval Social Action, there are conditions that positively and / or negatively affect the performance of the non-profit organization, with a purely social approach dependent on income through donations, but favored by the military logistics environment that has great possibilities to establish marketing and self-sustainability strategies. With the application of analysis tools of different factors, it is possible to diagnose the positioning of the Naval Social Action within a sector of the market based on the sales of representative accessory items of the National Navy, followed by the help of MICMAC software and SMIC evaluates the probable and alternate scenarios, the strategies to be followed and the appropriate times for the projection of the organization towards self-sustainability, market penetration, brand positioning all with the main objective of optimizing its impact and coverage in the social sector in favor of the members of the National Navy of Colombia.