Plan de negocios para la creación de la empresa panificadora Start Break.

Abstract

The present business idea consists in the creation of a bakery that is in charge of manufacturing and marketing high quality bread that meets the expectations of consumers, therefore we focus first on innovating and launching a proposal for new products of bread that allows us to offer a new alternative for consumption with products for all kinds of accompaniment. So our proposal is focused on those who are looking for new bakery products with innovation, quality and optimal service.

The initial proposal is to create bread products with fruit filling as the main product of the business, since fruits and raw materials are not given a better use, it was necessary to think of a business idea, with which it can be given use of these raw materials that have a large number of uses; as in bakery products that can be made from the different fruits that are produced in the department (Mango, Strawberry, pineapple, blackberry, among others), in addition to creating new and innovative products for marking and thus giving them added value different, to generate a different marketing from those known in the city Tunja.

The initial investment that the business idea will have will be $60.000.000 pesos to be invested in the purchase of fixed assets for $ 48.645.395, intangible assets for $ 1.211.600 and working capital for $ 10.143.005, which They will distribute for the purchase of machinery, equipment, constitution of the company, trademark registration, purchase of supplies and coverage of additional expenses that may arise in the development of initial operations.

For commercialization there will be a main store in the downtown area of the city of Tunja, with an artisanal design, generating an experience according to the Colombian tradition, it is intended to provide a pleasant environment for our customers with products and points of attention of great quality. Regarding the manufacture of our products, it will be carried out in an establishment adapted with the corresponding sanitary specifications, for production and its subsequent shipment to the physical store, which allows the product to be in optimal conditions for consumption (freshness and quality).