Plan Prospectivo Estratégico para la Electrificadora del Meta S.A E.S.P 2040

Abstract

The main objective of this project is to develop a Strategic Prospective Plan for EMSA S.A ESP with a projection until the year 2040. This public service company faces a dynamic and competitive environment, which makes it imperative to have a long-term strategic vision. term. period that allows us to anticipate and adapt to both internal and external changes. To achieve this objective, a comprehensive analysis of both the internal environment and the macro environment will be carried out. Firstly, an internal analysis will be carried out that will include the identification of key competencies and endogenous change factors using the Competency Tree tool. Subsequently, the internal factors will be evaluated and the results obtained will be analyzed, which will make it possible to prepare a list of internal variables relevant to the strategic process. In addition, a trend analysis of these variables will be carried out, to include from the past to the future, to identify trends and patterns that may influence the development of the company. On the other hand, an analysis of the macroenvironment will be carried out to understand the external forces and trends that could impact EMSA Electrificadora del Meta. This analysis considered aspects such as regulatory, technological, economic, social and environmental changes that could affect the operation and strategic positioning of the company, prospective strategies will be developed that will allow the company to anticipate the changes and maintain its competitiveness in the electric energy public services market in the Meta region.