Potencialidad del servicio Aftercare para la Inversión y Reinversión de empresas en la Ciudad de Tunja. Caso Activa-t

Abstract

Aftercare as a facilitating process within an environment in need of promotion and investment, and which offers a high variety of operations ranging from the proposal of resources and services that facilitate investment; Until the moment of use through the retention, monitoring and promotion of local economic objects, it is seen as a feasible factor of progress and well-being for Tunja. The current and future situation of Aftercare in Tunja is exposed from the perspective of a professional in international business who is part of the team within the municipality of Tunja, and who sees how the care and development of post-investment services are essential. to establish a culture of progress in a region or country. The efficiency of human resources, the opening of new markets and the good implementation of technical and technological means are highlighted as the main elements that result in the success of Aftercare; For this, it is possible to identify the concept theoretically and understand it, to be able to apply it in the due processes that it entails and show through experience the contrasted learning in a theoretical and practical way