Optimización logística para la entrega eficiente en Prodisfrut S.A.S

Abstract

This paper analyzes logistical optimization for the efficient delivery of perishable products at PRODISFRUT S.A.S., a company dedicated to the distribution of fresh fruit to large retailers. The identified problem relates to recurring delivery delays, non-standardized manual processes, communication deficiencies between departments, and the absence of real-time monitoring tools—situations that affect on-time delivery and the quality of service offered to wholesale clients. The methodology employed was an applied case study, using techniques such as direct observation of logistical processes, review of invoices and dispatch records, and strategic analysis using a SWOT matrix. Interviews were excluded as a data collection technique, in accordance with the requested methodological adjustments. The results showed that approximately 30% of shipments were delayed by more than two hours, with a quality rejection rate of nearly 8% and average dispatch response times of 180 minutes, establishing a consistent baseline for analyzing the logistics process. Based on this assessment, improvement actions were implemented, including the standardization of distribution routes, the implementation of cargo control forms, and the establishment of interdepartmental communication protocols. These actions resulted in a 17% reduction in delays and a 20% decrease in administrative errors.

It is concluded that process standardization, the use of performance indicators, and improved internal coordination significantly strengthen logistics efficiency, enabling the company to improve its service level and consolidate its competitiveness in the perishable goods sector.