Implementación de la Digitalización de Datos en el Procesode Admisión: Análisis y Propuesta de Mejora para la Universidad Santo Tomás

Abstract

The Villavicencio branch of the Santo Tomás University faces significant challenges in the effective collection of data during external events and fairs, which causes inefficiency in the collection of vital information from potential stakeholders. Current methods, based on paper forms, lack accuracy and agility, generating delays and errors in their capture; increasing the possibility of inaccuracies due to excessive manual entry.

The analysis of past events demonstrates a low conversion rate of interested parties to enrolled students, evidencing deficiencies in the participation strategy. Furthermore, the need for more timely information for each interested party has been identified. In addition to this, some internal collaborators indicate that there are deficiencies in communication skills and at the same time limited knowledge about the academic offering; which affects interactions.

In other universities, it has been possible to identify through various consultations and investigations that in the events or fairs they carry out, they use more advanced technologies for data collection, which exalts and shows an opportunity for improvement.