Creación de un espacio de realidad virtual enfocado al Networking en el ecosistema emprendedor del Área Metropolitana de Bucaramanga

Abstract

The project's main objective was the creation of a virtual reality space to promote networking in the entrepreneurial ecosystem of the Bucaramanga Metropolitan Area. The methodology combined qualitative research with an iterative approach, starting with a diagnostic and mapping phase of the local ecosystem through a literature review and focus groups. A technological evaluation was then conducted to select the most suitable virtual reality tools, choosing the Meta Quest 2 for its performance, resolution, and ease of use, and Horizon Workrooms as the virtual interaction platform. In the development and pilot testing phase, the immersive space was created, and a test was conducted with students and entrepreneurs, who received training and participated in a networking exercise. Finally, feedback from the participants was collected through a questionnaire to make adjustments and improvements, and opportunities for integration and scaling of the project were explored. The results demonstrated that the virtual space was functional and facilitated interaction among the actors of the business ecosystem. The preliminary study indicated the need to strengthen the digital dissemination of support services for entrepreneurs in Bucaramanga. The main conclusions suggested that the project managed to meet its base goal and that the use of immersive technologies, such as the Meta Quest 2, represented an innovative approach that allowed for the connection between entrepreneurs and students, with the potential to become a model for other initiatives in other regions.