Sistema para la gestión de alianzas interinstitucionales

Abstract

This document systematizes the professional practice undertaken at the Texaco Santa Mónica service station in Villavicencio, specifically as an administrative assistant. The central problem identified during the practice was the lack of defined strategies for retaining corporate clients and establishing business agreements. This resulted in a significant dependence on retail sales and exposed the establishment to high volatility. A study was conducted using a mixed-methods approach with a propositional and descriptive scope, employing techniques such as document analysis, direct observation, and strategic diagnostics (Porter's Five Forces, PESTEL, and SWOT analysis). The study revealed significant weaknesses in document management, the development of strategic and corporate alliances, and inventory control. In response to this situation, a business agreement plan was designed to attract strategic alliances by formalizing benefits for high-volume purchases, consolidated billing, and 30-day credit terms. Furthermore, the diagnostic assessment demonstrated that, despite identified macro-environmental threats such as inflation, pricing policies, and intense sectoral competition, the service station possesses significant strengths, including its prime location and the trust associated with the Texaco brand. The study concludes that implementing corporate agreements, along with optimizing administrative processes, establishes a roadmap to ensure the station's sustainability, strengthen its position in the local market, and foster loyalty among key customers.