Dificultades en la aplicación de la protección de datos personales en el comercio electrónico en Colombia.

Abstract

The globalized world, the technologies, and the epoch of change, together with the framework of the global conjuncture unleashed by the pandemic of the COVID-19, has led Colombian companies to have resorted to electronic commerce as a way to market their products and services and thus achieve economic reactivation; In the same way, it has made the citizens have resorted massively to this means to satisfy their needs. According with figures reported by the Chamber of Electronic Commerce in Colombia, between April and July 2020, e-commerce grew at an average monthly rate of 13.5%, that is, around 6 percentage points higher than general commerce (Chamber of Electronic Commerce, 2020, pág. 7). The change of traditional dynamics has resulted in the development of unusual practices for the realization of online business. Despite this, Colombian legislation provides for a regulatory framework for electronic commerce, within which, although not directly, the protection of personal data is contemplated. It is important to identify whether these activities carried out within the framework of electronic commerce are adequately complying with the guidelines on data protection, or whether difficulties are identified in protecting this right.