Modelo de negocio para la exportación de limón Tahití producido en la Finca “Lemon Tree” a los EEUU

Abstract

The main objective of this research was to develop a business model for the export of organic Tahitian lemons to the United States from the Lemon Tree farm, located in the municipality of La Palma (Cundinamarca). The main activities required for the establishment, maintenance, harvest, post-harvest and export of the crop were identified. In addition, a business model based on the CANVAS approach was developed to enhance competitiveness in the international market for Tahitian lemon production. A financial analysis was carried out to determine the viability of the business and the key elements for the establishment and production of the crop for export to the United States were identified. The study was made with a propositional nature, with an exploratory approach, and offers a guide for Tahitian lemon producers on the aspects necessary to make the exporting available. To enter the U.S. market, the product must meet quality standards that include size, color, quantity and organic origin. To this end, it is essential to establish traceability through phytosanitary programming, quality control systems and environmental management during the crop cycle, from seed collection to harvest and post-harvest. Based on these considerations, the project analyzes the production systems, their costs, crop yields and the possibilities of guaranteeing a constant supply to the target market, in order to determine their financial reachability.