Plan de mejoramiento enfocado en optimizar la distribución y comercialización de productos de la línea institucional e industrial para la empresa Químicos Serch SAS

Abstract

The degree project focuses on analyzing and improving the strategic position of the company Quimicos Serch SAS through the application of various strategic management tools to carry out an appropriate improvement plan. Key matrices and analyzes were implemented to evaluate both the external and internal environment of the organization, with the objective of identifying areas of improvement and growth opportunities. All of these tools are important to guide the best way to focus companies on the final objective and evaluate the areas of the organization to determine its shortcomings and its main strengths. The tools that were used were EFE, EFI, PEYEA, SWOT, COMPETITIVE PROFILE and QUANTITATIVE Based on the analyzes carried out, key strategies were identified to improve the competitiveness of the company Químicos Serch SAS. These strategies include optimizing internal resources, exploring new market opportunities, and mitigating identified threats. The project provides a solid framework for making strategic decisions with the improvement plan that will allow the company to achieve its short and long-term objectives through the proposed action plans.