Modelo para potenciar cultura de innovación en equipos de Nestlé Purina Colombia buscando con ello mitigar el impacto de Pérdida de producto terminado

Abstract

Today talking about innovation in organizations is talking about sustainability, competitiveness and ability to strategically manage the entire value chain; does not about simply a capacity that frames avant-garde companies, with a vocation scientific or technological, but a latent need for organizations to incorporate within their management models, practices that allow timely reinventing adaptively the way of doing things and meeting market expectations. Today we know that at a perhaps historical speed since the appearance of the processes of industrialization, the client changes his needs and / or consumption trends, putting with This makes permanent challenges for organizations when creating value offers. It is being said that "At the universal level it is evident that there is a marked tendency contemporary business that is based on the consideration of Strategic Innovation as managerial alternative ”(Murcia, 2011, p. 113), that increasingly, management systems, incorporate within their objectives, the design and consolidation of models that promote the acceleration of innovation as a competitive resource.