Diseño de un plan estratégico para la empresa renovar y remodelar s.a.s. en la ciudad de Villavicencio.

Abstract

Given the manifest needs in the operation of the company under study RENOVAR Y REMODELAR S.A; the design of a strategic plan of cleaning services is launched: with the aim of seeking the optimization of its activity, the use of resources, the growth of it and implementing new strategies that allow it to progress. Thus identifying fully the weaknesses and strengths of both themselves and of the competition supported by theories and administrative tools used in the study as Fred's competitive profile matrix, the approach of the DOFA matrix that among others "allows the company the approach and application of strategies based on concrete data, which brings it closer to success in the implementation of the strategic plan proposed in this research" (Fred, 2003). In addition, it is dedicated to the provision of cleaning service in industrial and residential facilities in the city of Villavicencio. This strategic diagnosis seeks to be an alternative for households and the industrial sector, which will serve as a quick, economic and effective complement to their daily activities in the area of cleaning and disinfection. Generating the service provision of cleaning and disinfection both in residences and in industries, creating an opportunity for the company where its main objective is to provide a high quality service, high satisfaction, economic growth and improving the quality of life of the metenses.