Plan de Mejora Dirigido a la Empresa Nestlé

Abstract

Through an internal and external analysis of Nestlé, the opportunity was identified to improve the Maggi® offer and strengthen its positioning as an innovative brand. The creation of a Multi-Flavor display was proposed that included smaller sachets of different flavors, allowing users to have multiple cooking options on hand. The main objective was to develop a marketing strategy that would introduce the Multi-Flavor display and increase sales in the category. The project focused on the innovation of the Maggi® Bases and Sauces line, identifying the need to offer greater variety and convenience to consumers. The implementation of the Multi-Flavor display represents a significant opportunity for Nestlé, by meeting consumer needs and strengthening the position of the Maggi® brand. This innovative proposal has the potential to boost sales and consolidate Maggi® as a benchmark in the culinary category. The project demonstrates the importance of innovation in the food and beverage sector, and how a simple modification in the format of a product can generate a great impact on the consumer experience and on business results.