Estrategia clúster del cacao, como alternativa de empleabilidad para jóvenes del municipio de Arauquita

Abstract

The evolution of the market segment is carried out through the scheme of the 5 forces of Porter, in which the industry is analyzed describing aspects such as: new entrants, substitute products, bargaining power of the suppliers, negotiation power of the clients and rivalry of the industry, which allows a thorough analysis of the behavior of the cocoa sector in the municipality of Arauquita, allowing to identify difficulties or disadvantages within it and thus to look for alternatives that can improve their development, or visualize advantages and strengths that can be take advantage of the final objective, which is to improve the competitiveness of the sector in general and establish the generation of employment. From the previous analysis, it can be deduced that cocoa beans are a good business option because they are a raw material without substitutes for a product as demanded as chocolate and other derivatives, additionally taking into account that for the following years there will be a deficit of more than one million tons of cocoa for the international market, which will generate great demand and increase their prices, directly benefiting the producer; This generates attractiveness of the business, both for not having entry barriers, for not having substitutes for products such as chocolate and for its predicted cocoa deficit in the coming years that makes the business a prosperous, profitable and sustainable business in time that promotes the generation of inclusive and quality jobs to improve the income and the quality of life of all the actors that participate along the value chain. In this sense, this research work focused on the objective of analyzing the employment opportunities generated by the consolidation of the cocoa cluster in the municipality of Arauquita, for which several activities were developed such as the characterization of the production system of the cocoa in the municipality of Arauquita through a perception survey where variables such as the identification of employment alternatives in the phases of cultivation, harvest and postharvest were analyzed. On the other hand, through secondary studies and interviews with people in the cluster value chain, the plans and programs foreseen for the strengthening of the cluster that point to projects that promote employment were described. To finish, the characteristics of the cocoa cluster in Arauquita were analyzed to map employment needs in the marketing phases and support entities, as well as a matrix was elaborated on the employment alternatives identified in each of the phases of the chain productive (production system) and in the activities that make up the cluster in marketing, industrialization and support entities. At the end of this work it was possible to verify the hypothesis, for which we invite you to review the results which provide knowledge and development for the consolidation of the cluster as a strategy of employability of young people and the resident population in the municipality of Arauquita.