La visibilización del arte en la era digital

Abstract

At the Bachelor’s Degree in Visual Arts of Universidad Santo Tomás de Aquino, the absence of a digital space that compiles and disseminates the artistic production of students and graduates reveals an opportunity for action. Based on this, the internship carried out within this program aimed to design and manage digital exhibition environments that allow the dissemination of academic artistic production, strengthening its presence both within and beyond the institution. To achieve this, tools such as ArtSteps and its updated version, MetaSteps, were employed, along with dissemination strategies through the program’s official Instagram account, thus articulating curatorial practice with contemporary digital media. This project contributes to a critical reflection on the role of university art in the digital era, while also promoting the appropriation of technologies as pedagogical resources and tools for cultural mediation. In this sense, the study seeks to analyze how the creation of a virtual gallery can respond to the need to enhance the visibility of academic art and contribute to strengthening the artistic and educational identity of the program.