Propuesta de plan de comercialización de cubios precocidos empacados al vacio

Abstract

SUMMARY

This high-impact entrepreneurship proposal is carried out according to a need for innovation that is carried out to an exotic product It is focused on the creation of a distribution and marketing company SANFRE SAS of precooked cubes vacuum packed, since food will always be necessary in not only Colombian homes but also in the entire world. It arises from the need to support agriculture and to make the product more known with the innovation of arriving precooked and vacuum packed since it does not exist in this presentation in the national and international market. In the market research carried out, it is evident that the product has a low production cost, which makes it very profitable, but it is important to work in distribution and commercialization channels to get to position it with greater representation. Its added and differentiating value and unique it has is that it is packaged vacuum precooked which gives it a longer shelf life, freshness and hygiene, it wants to generate strategic alliances to reach an international market channel since abroad it can have a positive impact because they like very much exotic products with very native flavors. Finally, with this proposal we want to undertake since it is profitable, sustainable and with a minimum impact of contamination to the environment since it is an organic product that does not require fungicides and is an important contribution to the Colombian economy, impacting the GDP and generating direct employment and indirect.