Impacto de la Inestabilidad Económica de Colombia en las Oportunidades de Negocios de Emprendimiento. Pre y Post Pandemia (2020 – 2023)

Abstract

This work provides a comprehensive approach to analyze how economic instability in Colombia impacts entrepreneurs and their business opportunities. It also seeks to understand how entrepreneurs were affected pre and post pandemic (2020 -2023). It begins by defining economic instability as unpredictable fluctuations in key indicators such as Gross Domestic Product (GDP), the consumer price index (inflation), the unemployment rate, the value of foreign currency compared to the domestic currency (exchange rate ). ) and the percentages applied on loans and investments (interest rates). These indicators serve as signals of economic problems and generate uncertainty in the business environment. Entrepreneurs, for their part, are defined as individuals who identify market opportunities, assuming financial and personal risks to create new businesses. Their role in the economy is crucial, as they drive innovation, competition and economic growth. Economic instability can make planning and decision-making difficult for both individuals and companies, affecting investment, employment, consumption and the confidence of economic actors, including entrepreneurs. Despite the challenges it presents, economic instability can also offer opportunities for those entrepreneurs who can adapt effectively to changing circumstances. Constant innovation is a distinctive characteristic of the entrepreneur, allowing them to disrupt established market cycles and generate profits, although these tend to decrease over time as others copy the innovation. Ultimately, entrepreneurs play a critical role in a country's economic progress, fostering job creation, innovation and diversification of the economy, even in unstable economic environments.