Diseño de una estrategia que permita optimizar las rutas de la cadena de suministro en la empresa GASEOSAS LUZ ubicada en la ciudad de Valledupar

Abstract

The objective of this monograph is to design a strategy to optimize the supply chain routes of Gaseosas LUZ, a company located in Valledupar. The identified problem centers on the inefficiency of current routes used to supply delivery points in the Cesar department, negatively affecting operational costs, delivery times, and customer satisfaction. Through a comprehensive analysis of data related to delivery times, frequency, geographical distribution, and demand coverage, an optimization model based on simulation tools is proposed to find more efficient and cost-effective routes. The method used includes a diagnosis of existing routes, followed by simulation of alternative routes to assess improvements in terms of cost, transport times, and operational efficiency. The main results show that implementing the proposed management system could significantly reduce logistical costs and improve delivery punctuality. Finally, the discussion emphasizes the importance of route optimization as a key strategy to improve competitiveness and efficiency in Gaseosas Luz supply chain, contributing to sustainability and enhancing the quality of service provided to customers.