Plan de Mejoramiento Bancamía - Gerencia de Canales y Banca Digital.

Abstract

Bancamía is a Colombian Microfinance Bank, which was born on October 14, 2008, product of the union of the World Corporation of the Woman of Medellín and Colombia, together with the BBVA Microfinance Foundation; with the aim of mitigating the effects of inequality and poverty of the least favored communities in Colombia, through access to responsible productive finance for the development and strengthening of small businesses that manage to generate growth in their income in a sustainable way, to guarantee the development in the community. During the year 2017, I graduated as a Professional in Business Administration and before From this I did my professional internship at Bancamía. Currently in 2021 I have completed my studies as a Professional in International Business and I have made the decision to my improvement plan with an international focus, according to my work experience in Bancamía, as an intern in Channel Management and Digital Banking, and taking into account my subsequent work experiences and the knowledge acquired in my professional careers. During my professional internship, I had my first approach to the world of work, in where I met and learned about the company, its stakeholders, the processes, responsibilities and rationale for my area within the Bank. During this time identify Weaknesses, Opportunities, Strengths and Threats that could become an opportunity for improvement for the bank. For this reason, the idea of ​​providing and offering Banco Bancamía an opportunity arose Improvement with an International approach, which allows them to fulfill their reason for being, maximize profits, optimize resources, be more competitive in the market, be up to date vanguard, and provide a differentiated experience of value to its customers.