Plan de Mejora Propuesta de Posicionamiento y Fortalecimiento del Marketing Turístico de Barbosa

Abstract

Currently, the tourism industry is crucial for the prosperity of many communities worldwide, relying on it for sustainable economic growth. Even at the local level, municipal administrations play a key role in managing and promoting tourism. However, it is evident that in the Municipality of Barbosa, Santander, natural and cultural resources are not being adequately explored or utilized to promote local economy and sustainable development. Therefore, a "Strategic Proposal for the Positioning and Strengthening of Tourism Marketing in Barbosa" has been formulated. This proposal focuses on a detailed diagnosis using SWOT matrices and specific measurable strategies aimed at addressing weaknesses and maximizing opportunities. It is important to note that this plan not only seeks to position Barbosa as a sustainable and competitive tourist destination regionally and nationally, but also aims to preserve and enhance its natural and cultural wealth. This initiative will significantly contribute to local socio-economic development by promoting responsible tourism that benefits both the community and the environmental setting of Barbosa.