Knowledge sharing and organizational cultural and creative industries in Bogotá.

Abstract

Due to the scarcity of empirical studies conducted on the creative and cultural industries of Bogotá, this research aims to answer the questions that arise when we want to know which are the significant variables in the exchange of knowledge and in the organizational culture of the creative and cultural industries of Bogotá. This is what makes them competitive and continuously growing within the framework of our local economy. Our interest in this sector is motivated by the following facts: first, it is about their contribution with 5.8% to the generation of employment in Colombia. For this reason, according to the latest research, it is necessary to retain, attract, capture and reproduce the talent of a segment of the population that, in general, is undervalued by society and poorly paid. The second is to make visible the management of companies from the approaches related to the exchange of knowledge and organizational culture, precisely due to the growing interest, nowadays, to explore these trends. The third is to contribute even more to have empirical evidence in knowledge management. An approach to which we have devoted the last 15 years of our academic-professional life making contributions in contexts both in Europe and Colombia. The result of the research will serve as the basis for the development of a book on management, appropriation and transfer of knowledge, made with the purpose of sharing it with the businessmen who have given us their collaboration in the latest research.