Informe de práctica empresarial realizado en el Centro de Consultoría Empresarial Universidad Santo Tomás

Abstract

This report describes the activities developed during the professional practice at the Business Consulting Center (CCE), located in the Santander Free Trade Zone and attached to the Universidad Santo Tomás, Bucaramanga section. The main objective was the development of an improvement plan to strengthen the link between entrepreneurs and stakeholders and the consulting services offered by the CCE. The main activities carried out were to organize the activities of the “Future Exporters” program, optimizing the flow of information, appointment scheduling and distribution of key inputs. In addition, a digital visibility plan was implemented to increase institutional reach in social networks. The methodology combined operational work with entities such as ProColombia and the Bucaramanga Chamber of Commerce, execution of administrative tasks and direct support activities for entrepreneurs. As a result, there was a significant increase in public viewing and participation in social networks, reaching more than 6,600 visits to the Instagram profile and close to 1,800 views in specific stories. In addition, collaborative content was promoted with related accounts, increasing the engagement of the CCE with its audience.