Propuesta de negocio para la implementación de una empresa recolectora de llantas usadas para transformarlas en tejas de cauchos (Tejauchos) en la ciudad de Villavivencio

Abstract

In order to solve the environmental problems that the tires used in the city of Villavicencio; it was necessary to formulate a business plan that provides a solution to this problem through the creation of recycled rubber grain tiles. of tire recovery. Initially, an initial diagnosis was made regarding the current situation of used tire management in Villavicencio, which was the basis for the development of the work. Then, 4 modules were proposed in accordance with the specific objectives established. The first module corresponds to all the market analysis, where the profile of the consumer / buyer was analyzed, the competition was identified, and the pricing and projection strategy of the production and sales of the product was established. The second module corresponds to the technical and operational aspect of the company, where an analysis of production and delivery of the product was carried out. The third module corresponds to the organizational and legal analysis of the company, where the entire organizational structure and all its legal aspects were carried out. And finally, there is the financial module, which demonstrates the financial viability of the project.