Georreferenciación y zonificación de carteras de las tiendas Makro a nivel nacional.

Abstract

Makro Supermayorista S.A.S. is a company that has positioned itself in the market both internationally and nationally, thanks to its competitive advantage, since it offers a wide variety of products at competitive prices, has qualified personnel, focuses on food safety, and manages purchasing volumes adapted to the needs of professional customers. Despite its long history in the market, the company still faces challenges in terms of customer portfolio distribution and the delivery process. To solution these problems, the company proposes to implement a process of georeferencing and zoning of customers in all stores nationwide using tools such as My Maps. The objective of the implementation of this improvement plan is to optimize the distribution of resources, identify expansion opportunities, make decisions based on updated data, optimize delivery routes, reduce travel times when making visits, improve operational efficiency and increase customer satisfaction.