Desarrollo de Herramienta Tecnológica para Optimizar la Toma de Decisiones Estratégicas en el Proceso de Normalización de Cartera del Banco

Abstract

The present report highlights the development and implementation of an improvement plan in the Commercial Models area, within the Commercial Planning Management of Personal Banking at Banco de Occidente, focused on creating a tool that would facilitate strategic decision-making during the portfolio normalization campaign. This tool benefited the Commercial Planning Management, which works closely with the collections area, allowing for better data visualization, efficient information analysis, and enabling decisions on strategies or action plans that contributed to the bank’s portfolio normalization. Additionally, it benefited commercial units nationwide, as it provided greater control over the progress of actions in each commercial zone, ensuring more effective follow-up with delinquent clients and optimizing the time spent by the commercial team.