Planeación estratégica equipos e instrumentación industrial S.A.S.

Abstract

The search for continuous improvement has boosted the company Equipos e Instrumentación Industrial S.A.S. to carry out a strategic planning that allows you to establish the level of growth that the organization has had in these four years of operation. Aspects such as the market, the internal organization, the quality of the products as well as the level of customer satisfaction and their perspective towards the offered service, play an important role for the analysis and the fulfillment of the proposed objectives. The points established for this diagnosis are directed towards two areas of great relevance such as financial and administrative management, customer service and marketing strategies that have been executed by the organization executed to enhance the positioning of Industrial Equipment and Instrumentation S.A.S. in the market segment; aspects that seek to identify the strengths that the company has in front of the competition and likewise strengthen them taking advantage of the opportunities presented daily. In fact, it is determined that the company has the necessary faculties to increase its level of participation in the market.