Comunicación organizacional 2.0, la comunicación siglo XX y la llegada del siglo XXI, el desafío de las empresas en la era digital

Abstract

In this article was analyzed the evolution of the Organizational Communication in companies related to the treatment and importance given to their employees within the work environment, based on the models or strategies used to date. For this, the history of the Organizational Communication from the 20th century until the 21st century was studied, where a significant evolution was found in different models of Communication in the companies. On one hand during the twentieth century a structure based on a communication where employees had no access to any kind of information. The communication was only limited to its functions and at this point the employee acted in a secondary role. Until we reach the 21st century in the digital age, where the concept of Organizational Communication 2.0 appears, and will show us how human capital becomes the most important resource of the company. With this, the good and bad practices of the Organizational Communication were established, as well as the new challenges of the companies in the 21st century and lastly tools to create strategies using the ICTs were given and thus strengthen the communicative processes of a company.