“Shun: lẹwa eda” Elaboración de un plan de negocios para la creación de un café- bar de gatos en la ciudad de Bogotá

Abstract

We have learned that this duality between strength and weakness is what has often defined us as individuals, and it is also what has shaped our character and our roles, not only in family matters, but also in work, romantic relationships, and even in how we treat others with dignity. This respectful treatment has been clouded by the hierarchies we have established not only in our relationships, but also in our space, our environment, our bodies, and even our feelings. As a result, we increasingly treat our furry friends as their owners and not as companions who have often chosen us to walk alongside them. In turn, loneliness has become not only anomic, but also encompasses a social, cultural, and even commercial context. And it is through this commercialization that the rise of animal-assisted therapy within the healing industry finds its largest market. It is within this market that many people who cannot have pets at home come to spend some time with our "four-legged friends," sometimes even our "two-winged" or "finned" ones, depending on your preferences. Therefore, this research aims to show animals (human and non-human) as sentient beings and, through the trend of cat cafes, to demonstrate the manifestation of an industry capable of forging a horizontal relationship with living nature. The work will be divided into eight specific sections. The first section will present the problem statement and background on pet-friendly spaces and the social relationship between human and non-human animals. Next, the consulted research and gaps in the topic will be examined, specifically regarding the proposal of a horizontal, non-anthropocentric relationship. The third section will explore classical and contemporary sociological theories and explore the possibility of a sociology of animals. It will also examine various theories concerning the bond between human and non-human animals in other human and exact sciences, providing a theoretical foundation for the proposed project. The fourth section will present the laws covering non-human animals (global, Latin American, and national), along with their legally established rights and responsibilities, and the legal aspects of our project. The fifth section will outline the methodologies used to achieve the objectives. The sixth section will address the technical aspects of our project, followed by the seventh section presenting the research results. Finally, the project will conclude. They will present the conclusions and recommendations of the work.