Plan de mejora de la semana internacional de la DRI “Santoto international week 2022-1”.

Abstract

This document proposes the construction and implementation of an improvement plan, as well as the creation of strategies to simplify processes based on the events developed in previous years by the National Directorate of International Relations of the Santo Tomás University (DRI). The foregoing, in particular, in order to innovate in the planning and eventual execution of the event known as "International Week" for the year 2022. This event is held twice a year in order to promote Tomasino students in front of educational institutions. from other countries and that can captivate them in order to carry out university exchanges. In accordance with the current health situation, and considering its evolution, in recent years the event was held virtually. It is a significant challenge for the DRI to manage to welcome more public and overcome the return to normality as well as advance in the internationalization objectives of the program as a fundamental aspect of the events. For this reason, this work has registered the way in which different strategies will be executed as support for future events in a virtual and face-to-face way of the International Relations Office and thus ensure that the event has a greater reception among the national and international student public. international.