Diseño de identidad de marca para empresas agrícolas dentro del proyecto de encadenamiento inclusivo de la Fundación Andi. Sistematización de experiencias

Abstract

Since 2017, the Faculty of Graphic Design has been linked as a collaborator of the Andi's Foundation's strategy of inclusive competitiveness in the line of Inclusive Chaining through the quality of the Foundation supports the strengthening of productive organizations born in vulnerable regions or populations so that they can Being suppliers to large companies, thus breaking the chain of intermediaries and making them sustainable. The report of the Faculty of Graphic Design has been given through the development of brand identity systems, these systems are assumed as classroom projects in which the subjects of Graphic Identity, Photography, Computer Applications 3, and Illustration 2 participate. In the process, various educational strategies have been developed, such as interviews and talks with the beneficiary organizations, as well as fieldwork in which those who visit the places of production and recognize the particularities of each case in the same way in the creation process have tested and developed various strategies seeking to address the identity aspects of the human groups that make up the organizations and the territory in which they have their activities. What makes this design experience particular is the possibility of working with emerging organizations that have very complex production and distribution conditions and that also have a very strong relationship with the regions in which they were born as well as with their beneficiaries, small producers. agricultural In order to analyze the design routes and the pedagogical processes developed, we have proposed a research project that not only includes the most specific elements of the practice, but also allows us to strengthen and improve them until the implementation stage so that the work of creation developed sea used appropriately by organizations