Informe de práctica empresarial realizado en la empresa Crecer Todos Col

Abstract

The business practices observed at the company providing legal services to immigrants in the United States revealed an opportunity to improve the process of attracting potential clients, as the outreach strategies being implemented were proving ineffective in a social and political context that fosters mistrust within the community; so the objective was to design a strategy aimed at strengthening and building trust through a methodology that builds upon the existing business process, thereby optimizing the engagement of potential clients with the immigration legal services offered by the company. To achieve this, it was necessary to conduct an organizational assessment using internal analysis tools and evaluating external factors that directly impacted entry into the target market, supplemented by observation and hands-on experience with the business processes carried out during the internship. Based on this, a proposal was developed that focuses on a progressive approach to the community, utilizing the same business process and management tools provided by the organization. In this way, the proposal demonstrates the incorporation of methodologies centered on the competitiveness of a professional services export company, seeking to increase efficiency and contribute to compliance.