Plan metodológico para impulsar la mentalidad y cultura de emprendimiento en la USTA - Bucaramanga

Abstract

This project is presented as a tool to improve the mentality and culture of entrepreneurship in Undergraduate students of the Santo Tomás University Bucaramanga branch, according to the established in the axes USTA AND SOCIETY and COMMUNITY UNIVERSITY, contained in the National Development Plan USTA (2012-2016), regarding the strengthening of Social Projection.

In this sense, a methodological plan was constructed that contains a manual that specifies the procedure to be followed for the promotion of entrepreneurship in each of the Faculties that make up the Santo Tomás Bucaramanga University, starting from the current diagnosis around the an enterprising atmosphere in these Faculties and ending with a list of activities that have been carried out around the world that corroborate the development of the enterprise. This material is made available to the Center for Entrepreneurship and Business Development CEDE.

For the implementation of the Plan, a Faculty of each Division was selected to analyze the management that is carried out in the promotion of entrepreneurship. The Faculties selected were: Business Administration, Law, Dentistry and Industrial Engineering.

The implementation of the pilot and implementation plan was carried out with the Faculty of Industrial Engineering, with a total of 30 students (10 students in the pilot and 20 students in the implementation). This Faculty was selected through a prioritization matrix in which it obtained the highest score; this matrix evaluated aspects such as interest in entrepreneurship and ease of management.

After the execution of the Plan, the results obtained using mathematical and statistical tools are recorded. These results were tabulated and analyzed quantitatively and qualitatively, and from the results are presented conclusions and recommendations that will contribute to strengthen the entrepreneurship in the students of our institution.