Plan estratégico para la internacionalización de la Empresa Medical Internacional en la prestación de servicios médicos gastroenterológicos

Abstract

Based on this study, an internationalization plan of the company located in the Carlos Ardila Lule medical center was carried out, reinforcing the internal issues of the company, its policies, care guides, protocols and other documents that support the smooth running of the company , analyze the external factors, the current situation, the national environment, the sector environment and other factors that influence the strategy decision process. In addition to having as main objective to increase your coverage of care. Contributing to the main objective is to offer our services to neighboring countries, allowing the foreign patient to perform medical procedures at the IPS International Medical, as well as enjoy good care, accompanied by added values ​​that stand out against the other lending institutions of the same service. Similarly, design packages for health tourism, which allow foreign patients to be attracted to our city, our care and care. Analyzing aspects such as priority care, medical accompaniment, medical controls, lodging, food, internal transport, external transport, visit to tourist sites, among others. Different variables were analyzed with the objective that the IPS can expand its coverage, internationalizing itself and also that patients from neighboring countries manage to capture the destination where they can invest in health services.