ANALISIS DEL COMPORTAMIENTO ECONOMICO, CRECIMIENTO Y EL DESARROLLO DE LA EMPRESA DORADO AHC DISTRIBUCIONES S.A.S

Abstract

This improvement plan aims to research and analyze the growth and development of the company Dorado AHC Distribuciones S.A.S; after investigating and identifying the most important factors that directly influence its commercial activity, for which later the purpose would be the planning of strategies that would provide a solution or improvement to the identified needs, in such a way that with their development they would contribute to the expansion of the company. Additionally, during the process, tools were used to effectively evaluate the internal and external variables of the environment, such as: communication with the company's partners and the negotiation strategies implemented, the relationship with suppliers and their influence on the market, the perception of customers with respect to the company and the degree of satisfaction with the service provided by it. the work environment and the characteristics of each position held within the commercial activity. Finally, based on the results, tools were designed and restructured to provide solutions to each identified problem and to meet the main objective while preserving the company's values and identity.