Innovacion y desarrollo organizacional para la eficiencia en comercio exterior en G&J Ramirez

Abstract

This paper analyzes innovation and organizational development as strategies to optimize efficiency in the foreign trade area of GYJ RAMIREZ, a company recognized in Colombia for its more than 50 years of experience in the steel sector. Despite its strength and positioning, the company faces challenges related to work overload, uneven task distribution, and dependence on more experienced personnel, which generates delays, errors, and decreased productivity. The research was conducted as a case study using an action research approach, utilizing direct observation and document review techniques. These methods allowed for the identification of the main causes of inefficiency and the design of an improvement plan focused on the hiring of specialized personnel, ongoing training, equitable redistribution of functions, technological updates, and strengthening document management. The results show a significant reduction in work-related stress, administrative errors, and response times, as well as an increase in employee, customer, and supplier satisfaction. Furthermore, the implementation of monitoring indicators and a multidisciplinary committee ensured the sustainability of the improvements achieved. In conclusion, the proposal strengthened the company's competitiveness in the international market, consolidating its leadership in the steel sector. The work highlights the importance of integrating human talent, organizational innovation, and digital transformation as pillars for operational efficiency and sustainable development.