Fortalecimiento del comercio electrónico en Colombia a partir del modelo digital de Brasil

Abstract

This essay studies the strengthening of e-commerce in Colombia based on the adaptation of the digital model implemented in Brazil, a regional benchmark that has stood out for its solid technological infrastructure, the creation of the Pix instant payment system, and public policies that promote financial inclusion. The central hypothesis is that the strategic adoption of this model would allow Colombia to reduce existing gaps in connectivity, digital security, and consumer confidence, promoting the consolidation of a competitive and sustainable digital ecosystem. The analysis delves into the technological and financial advances of the Brazilian case and its potential as inspiration for development in the Colombian context, as evidenced by the recent implementation of the Bre-b national instant payment system, designed by the Banco de la República. In this way, certain structural challenges facing Colombia are recognized, and finally, complementary strategies are proposed aimed at institutional strengthening of Bre-b, leadership of the Colombian Chamber of Electronic Commerce, and expansion of connectivity and digital education policies.