Identidad e imagen corporativa: experiencia investigativa de sistematización de experiencias en infomedios LTDA.

Abstract

This degree work is a research analysis of the systematization of experiences for the creation of a corporate identity in Infomedios Ltda, which will allow the company to have a unique and differential approach in relation to its competition, and in turn will be a theoretical contribution that will strengthen the appropriation of said identity by the internal public. Based on the concept of corporate identity, an initial knowledge of the company, its work activity, its clients, the context and its strategic focus was initially intended to create a suitable corporate identity for this organization, which responds logic to your needs In a second moment, communication strategies were established, designed and implemented that allowed the implementation of the corporate identity in the organization, in order to promote a clear concept and a unified message for each of the components of the Infomedios identity in the employees. Ltda. All of the above in order to give value to a communication proposal that served as a basis for responding to the needs of the organization, in relation to corporate identity. Likewise, a strategic communication plan was created with theoretical foundations for the implementation of corporate identity in the company, which will be the main axis for the full development of this research work.