Estudio para la producción y exportación de carne de tilapia en el departamento de Santander

Abstract

This project is a study for the production and export of tilapia meat in the department of Santander; in order to optimize a production process of quality, drawing on the different aspects that make it feasible in Santander, specifically in the town of Playón, in order to find an opportunity and take it to an international market. The project started with a research process, based on secondary sources, developing primarily a literature review of documents and previous studies were instrumental in designing the model of continuous production and likewise the economic model, therefore adjustments were made and projections according to the characteristics of business focus. The methodology used in this document details a series of steps: It began with an analysis of global and national environment farming activity for the consolidation of information, followed by a diagnosis of current production models in Colombia, which from this optimum quality production model and strategic direction was established. Subsequently, a phase where the different costs and investment project was conducted were determined. Likewise, an international market study that delineated the countries in which there is an opportunity to internationalize the product was developed. Finally, the economic analysis concluded profitability and breakeven obtained when executing the proposed project.