Análisis del entorno industrial y logístico de Ciudad Obregón, a partir de una visita académica internacional

Abstract

This article analyzes the business and industrial environment of Ciudad Obregón, Sonora, Mexico, through the lens of an international academic visit. The research examines how regional productive and logistical dynamics operate within global value chains and in relation to international standards. The main objective was to examine the characteristics of the observed business environment and relate them to the theoretical foundations of International Business. A qualitative and descriptive methodological approach was employed, utilizing direct observation in various industrial sectors, supplemented by field notes and reflective analysis. The findings highlight a high level of process standardization, operational discipline, and coordination between production and logistics, emphasizing the importance of quality control and organizational efficiency. Additionally, the experience revealed the relevance of human capital and structured cultures in supporting industrial performance. The study concludes that academic visits constitute a valuable methodological tool for strengthening practical understanding of business environments and bridging the gap between academic training and real-world industrial dynamics, providing students with essential analytical competencies for the global market.