La videografía una técnica canadiense en Bogotá

Abstract

In Colombia, since 1995, local television channels are authorized were regulated in 1997. These, as the name implies, have a local coverage that cannot exceed the scope of a municipality or area metropolitan. Colombia is young in this type of experience, they have been successful in large cities such as Bogotá, Cali, Medellín and others that remain in small cities like Pasto, Bucaramanga and Tunja. The greatest concern that has arisen since the creation of these local channels has been its maintenance, such as capturing an audience by competing at the same time with private and public national channels, which are not only bigger in coverage, but also in budget. and how to change the naturalness of programming when reality television in Colombia is focused on soap operas and newscasts because they are the ones with the most audience catches and therefore promote marketing. Casa Editorial El Tiempo brings to Colombia, specifically to Bogotá Citytv. A channel for the city called by many the channel of the newspaper El Tiempo. I understand that the channel has its own style and an innovative component Videography, a model that is part of 90% of the programs of the 6 channel. CityTv a local product whose objective is to break with the concern of the local television of our country. At present, both the National Television Commission and the channels public and private are giving importance to new techniques, understanding this, as a large segment of the market that is beginning to be valued. Today most of the programming is aimed at adults, the interests of audiences, that is why the programming must be shown in another way where the protagonist is not the journalist, nor the medium, but the community and the story, where the audience is more involved with the events in this city ​​case.