Informe final de la practica empresarial en zanna salud S.A.S.

Abstract

Throughout my business internship at Zanna Salud S.A.S., I played the role of expansion assistant and this report details my work performance during that period. During this time, he actively participated in various strategic projects, including the execution of a plan to introduce the brand to the US market, the successful launch of a new product in the Andean Region, and the implementation of a Crowdfunding campaign with social objectives. The main purpose of these projects was to stimulate the company's economic growth and consolidate its global presence. This strategic approach contributed significantly to strengthening brand recognition, providing health technology and services both nationally and internationally. My performance during the internship was specifically oriented towards the areas of international business, with a notable focus on the international market. All planned activities were executed successfully, which not only allowed me to acquire valuable knowledge, but also contributed to the fulfillment of the objectives established in the training program. This training process turned out to be fundamental for my future professional development as an international negotiator, providing me with a solid foundation and practical experiences in managing strategic projects at a global level. Keywords: E-commerce, International marketing, distribution channels